Microsoft adCenter ads are now a key part of every marketing portfolio since it merged
its search ad delivery with Yahoo Search Marketing. Search engine text ads are widely
used by small to big companies with
budgets ranging from tens to thousands of dollars per month. Companies place CPC text
ads for selected keywords and bid on the price they are willing to pay per click. The
text ads are displayed in search results in Google search site or its other partner sites.
Advertisers pay a huge amount of money for clicks to their site from Yahoo, MSN, Live using
the adCenter click advertising software. But there is no good way to know where those
clicks originate, or which clicks or keywords are providing the return for the
advertising dollars. WebsiteGear adCenter Tracking
software provides you with those answers.
What reports are provided by WebsiteGear Click Tracking ?
The following information is provided by the click tracking software:
How many clicks were generated for each campaign?
Where are they coming from (website, search engine and country of origin)?
What was the keyword they searched on?
How effective was the keyword that you bid on - Keywords report?
How many clicks converted to a sale or a sign-up?
Are you getting the types of clicks you wanted?
How can I optimize my CPC campaigns?
What is the Return On Investement (ROI) for the campaign?
The effectiveness of a click requires tracking analysis worth a million dollar. Your ad
budget should be monitored for its effectiveness. Are you getting any result from your
CPC ad spending. WebsiteGear Click Tracking helps you monitor that for a small fraction
of your ad budget.
How Can WebsiteGear Click Tracking Help?
WebsiteGear Click Tracking provides you with the information
that you need to monitor your CPC ad spending. Here is what click tracking reports will provide
Daily, monthly and detailed reports of clicks.
Unique clicks vs. total clicks report.
Source of click such as referring URL.
Country of the user and the time of the click.
Cost and ROI analysis for the campaign.
Compare reports for each campaign and source.
Analyse conversions of clicks to sales, sign-up etc.