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Ad Campaign Tracking
WebsiteGear click tracking can be a valuable tool in evaluating the performance of advertisement campaigns.
Cost Per Million (CPM) ads generate clicks, and clicks generate conversions, such as sales, sign-ups etc.
The conversion is the ultimate goal of the ad campaign. CPM campaign effectiveness is measured by the
number of clicks generated (click-through rates), whereas Cost Per Click (CPC) ads are tracked by
conversions achieved.
Read more about Ad Campaign Tracking
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CPC Ad Tracking
CPC ads are now a key part of every marketing portfolio. Search engine text ads such
as Google Adwords and Yahoo Search Ads are widely used by small to big companies with
budgets ranging from tens to thousands of dollars per month. Companies place CPC text
ads for selected keywords and bid on the price they are willing to pay per click.
WebsiteGear Click Tracking helps you monitor that for a small fraction
of your ad budget.
Read more about CPC Ad Tracking
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Click Fraud Tracking
WebsiteGear Click Tracking provides you with the information
that you need to monitor fraudulant clicks. IP tracking and/or cookie tracking can be enabled for
links that are tracked in your account, and WebsiteGear Click Tracking product does the rest.
Read more about Click Fraud Tracking
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Conversion Tracking
The ultimate goal of an advertising campaign is to bring in customers who will spend time
and money on the website, ultimately increasing the revenue of the website or the company.
How would you know how many sales were generated from the campaign if you can not track the conversions.
Read more about Conversion Tracking
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ROI Tracking
Advertising budget requires decisions to be made on different types of ad placements.
If the returns from different ad campaigns does not have a positive ROI, then those
ad campaigns should be discarded and replaced with campaigns which have positive ROI.
Read more about ROI Tracking
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